Crusaid secure pro-bono posters for Tube campaign
Howard Lake | 12 November 2003 | News
Crusaid, the national fundraiser and leading independent grant maker for HIV and AIDS, has secured donated design and display services for its new poster campaign.
Crusaid’s poster campaign is appearing on the London tube and aims to raise awareness of the link between HIV/AIDS and poverty.
Issued to coincide with World AIDS Day 2003 on 1 December, the posters have been designed on a pro-bono basis by Euro RSCG Wnek Gosper and feature personal case studies highlighting the fact that a positive HIV diagnosis exacerbates poverty. The campaign has been further supported by Viacom Outdoor with the use of 500 sites across the underground network.
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Robin Brady, Chief Executive at Crusaid concludes: “With the generous assistance of Euro RSCG Wnek Gosper and Viacom Outdoor, Crusaid is determined to ensure that World AIDS Day 2003 does not pass by unnoticed.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.