Fundraising Everywhere - Legacy and In Memory Conference, September 2026

Legacy campaigns must be culturally sensitive

Howard Lake | 11 July 2002 | News

Legacy fundraisers need to adopt a more culturally sensitive approach, argues legacy expert Richard Radcliffe, in order to secure legacy income from a wide range of ethnic and cultural groups.

Radcliffe, chairman of legacy consultants Smee & Ford, will present research supporting his contention at next week’s Institute of Fundraising convention. For example, he states that “first generation Muslim men will generally not write wills, relying instead on their son to carry out their wishes.”

Advertisement

[ad] The Great Fundraising Masterclass, Revolutionise. Dublin and London, September 2026

Read Charities warned over cultural insensitivity by Patrick McCurry at SocietyGuardian.

Loading

Mastodon