RNLI uses e-mail to create online community
Howard Lake | 25 January 2002 | News
The Royal National Lifeboat Institution (RNLI) is using e-mail to reach younger people.
The RNLI is working with direct marketing agency Other Response to use e-mail to drive more young people to visit its Web site. The charity hopes to create an active online community.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.