Click-to-give-for-free search engines
Howard Lake | 7 March 2001 | News
In addition to the hundreds of click-to-give for free sites, there are also click-to-give-for-free search engines. Every click-through you make following a search on the site generates a small donation to charity, say the sites. For example, visit cgoogle.com (nothing to do with the similarly-named search engine), fgive.com and the strikingly similar jgive.com.
In addition to the hundreds of click-to-give for free sites, there are also click-to-give-for-free search engines. Every click-through you make following a search on the site generates a small donation to charity, say the sites. For example, visit cgoogle.com (nothing to do with the similarly-named search engine), fgive.com and the strikingly similar jgive.com.
The US search site Cgoogle, for example, says “We guarantee that at least 95% of the net revenue will go to charity.” The Cgoogle.com URL delivers visitors to another site, the Charity Pot. “C” incidentally stands for “charity.”
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In practice it seems that these search sites are simply affiliate sites of the search engines who choose to donate a proportion of their affiliate income to selected charities.
Read UK Fundraising’s coverage of the click-to-give-for-free model.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.