Big Give Kind²Mind campaign raises record £2.1 million
Melanie May | 29 May 2024 | News
Big Give’s Kind²Mind campaign has raised over £2 million including Gift Aid, for 160 mental health charities – a 33% increase in funds raised compared to 2023.
The campaign ran from 14-28 May, coinciding with Mental Health Awareness Week, with this its third consecutive year. It received over 5,500 public donations and received £1.2 million in match funds.
Participating charities included The Passage, which raised £106,670; Edinburgh Children’s Hospital Charity, which raised £49,340; and Sands, which raised £20,133.
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The campaign also received endorsements from a number of celebrity supporters, including Ruby Wax, ambassador for Big Give and founder of Frazzled Café; Briony May, ambassador for Bristol Mind; Leah Charles-King, ambassador for Bipolar UK; and Rachel Kelly, ambassador for Rethink Mental Illness, SANE, The Counselling Foundation, and Head Talks.
James Reed CBE, Chair of Trustees for Big Give, said:
“Once again we have hit our campaign target thanks to the generosity of our champion match funding partners and the public. The funds raised will make a tangible difference to the charities that took part and will enable them to carry on providing the vitally important care and services to an ever-growing number of people in the community.”
The 2023 Kind²Mind campaign raised £1.5 million (including Gift Aid), through 5,145 donors and £876,000 contributed in match funds. This supported 182 charities.
The Big Give recently opened applications for this year’s Christmas Challenge. Charities can apply until 5 July to take part in the campaign, which this year will take place from 3-10 December.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.