Monthly focus: Giving Tuesday 2022

Howard Lake | 12 September 2022 | Features

• Tagged with:
• Giving Tuesday

This month UK Fundraising is focusing on this year’s Giving Tuesday campaign.

The campaign was created in 2012 with the simple idea of introducing to the world the idea of one day that encourages people to do good. Over the last decade, this idea has grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity.

It can include fundraising and asking for money, but equally many charities use it as an opportunity to thank supporters and amplify their achievements.

You can find all our coverage of Giving Tuesday 2022 below, but do also explore our previous coverage of Giving Tuesday, from its foundation to the present day.

Thank you to Salesforce.org for being principal sponsor of this month’s focus topic of Giving Tuesday.

• Explore Giving Tuesday’s image and template collections – on Giphy, Pexels and Canva:

Watch Giving Tuesday Ireland’s campaign:

• This episode of the Chartered Institute of Fundraising podcast covers the innovative ways that campaigns are using Giving Tuesday to help buck the giving trend.
  
  It features Asha Curran, CEO of Giving Tuesday US and Daniel Fluskey, Director of Policy and Communications at Chartered Institute and lead of Giving Tuesday UK.
  
  

• Joanna Culling and Meredith Niles from the SOFII Foundation share their favourite Giving Tuesday ideas via Zoom.
  

Email tip series

Salesforce.org is running a four-part best practice email series to help charities prepare for Giving Tuesday this year.

“All the best Giving Tuesday content and advice every Tuesday, during November, direct to your inbox”, they say.

Editor’s update 11 December 2022

Giving Tuesday 2022 raised an estimated $3.1 billion.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.