Supporting charities is the Royal Family’s most important role, poll shows
Melanie May | 1 June 2022 | News
Ahead of the Platinum Jubilee weekend, polling by Charities Aid Foundation has revealed that, across the country, a third of people think that supporting charities is the most important role played by The Royal Family.
A quarter of CAF’s respondents think they have heard about charities and appeals they might not otherwise have known about because of Royal support.
The poll also found that the Queen is the member of The Royal Family most likely to inspire a donation to charity, with 15% of respondents saying they would donate to a charity supported by her. Other Royals who inspire support include The Duchess of Cambridge (7%), Princess Anne (5%), and Prince William (5%).
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Her Majesty has links as Royal Patron or President with more than 600 charities, military associations, professional bodies, and public service organisations including ABF The Soldiers Charity, the British Diabetic Association, Cancer Research UK, and Cruse Bereavement Care.
Young people are more likely than older people to give to a charity if a member of The Royal Family supports the organisation (11% of 16-24 year olds vs 5% of those aged over 65). Overall, 8% of people say they are more likely to give to a charity if it is supported by a Royal.
In response to the findings, Neil Heslop, OBE, Chief Executive of Charities Aid Foundation said:
“During her 70 years of remarkable service, many organisations have benefited hugely from the support of The Queen and her passion for charity.
“The Royal Family have made raising the awareness of the work of charities an integral part of their public duties and we are incredibly grateful for the attention they bring to organisations of all shapes and sizes carrying out vital work in the UK and around the world.”
Royal family and fundraising
- Royal patronage helps charities boost awareness says research (11 July 2017)
- Royal patronages of charities don’t seem to help charities much (Giving Evidence, 16 July 2020)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.