Podcast for legacy fundraisers launched
Howard Lake | 3 May 2022 | News
Legacy Fundraising Chat is a new podcast series designed to help fundraisers make the most of their legacy fundraising efforts.
The podcast is the creation of fundraising consultant Sanita Guddu of Persuasion, who offers consulting, training and coaching to fundraisers. A former Legacy Marketing Manager, she has managed regional legacy teams, and organised and presented at over 100 legacy events.
She told UK Fundraising: “I love the whole journey from having conversations to stewarding pledgers.”
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As a consultant she says that she speaks to many legacy fundraisers who are either overwhelmed with the work or are struggling to make time to promote legacy fundraising.
So for the past few months she has been working on the Legacy Fundraising Chat series, designed for all legacy fundraisers, whether they are new to the area or are veterans at it.
She said: “This podcast will provide nuggets of wisdom, easy actionable tips and guest speakers from across the sector. All to help fundraisers with their legacy fundraising efforts.”
The first three episodes are already available via the main podcasting platforms – Google Podcasts, Apple Podcasts, Podcast Addict and Spotify.
Guddu says: “I truly believe that Legacy Fundraising Chat will help more charities raise more money through legacy fundraising, creating sustainability for their cause.
What others say about the podcast
“We’re actually listening to the episodes in the office now – sounding good – I look forward to the useful nuggets down the road!”
“Really enjoyed the first few episodes Sanita Guddu! Lots of practical takeaways for a small charity like ours.”
Listen to episode 3
- Charity Chat podcasts on fundraising and giving apps (20 July 2021)
- Podcasts that fundraisers recommend on International Podcasting Day (30 September 2019)
- Centrepoint and WaterAid launch their first TV legacy fundraising campaigns (21 February 2022)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.