Macmillan wins Grand Prix at Charity Film Awards
Melanie May | 28 March 2022 | News
Macmillan Cancer Support’s film features staff doing ‘whatever it takes’ to support those living with cancer.
The film was among a series of winners at this year’s Charity Film Awards, presented by Smiley Movement. They included productions from Surfers Against Sewage, Teenage Cancer Trust and Shelter, and were announced at the Awards ceremony at ODEON Luxe, Leicester Square with more than 500 guests in attendance.
The winners were chosen through a combination of expert judges and public votes, with the campaign generating an additional 2.5 million views on the films entered. Teach Happy for example increased its views more than 5 times, from about 18k to 60k.
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The overall ‘People’s Choice’ Award – which received the most public votes out of all the films entered this year – went to Isha Foundation, for ‘Cauvery Calling: A Race To Save A River’.
Other winners include Safenet Domestic Abuse and Support Services I’s film ‘Behind Doors’; The Scout Association’s ‘What Made Me’; Shelter’s ‘Fight For Home’; and Surfers Against Sewage’s ‘Thank you Sea’.
More than 450,000 people live-streamed the 5th Charity Film Awards ceremony across Twitter, Facebook, Youtube and on Fundraising Everywhere’s virtual event platform.
The 2022 Award Winners are:
- Charity Film of the Year: Macmillan Cancer Support – ‘Whatever It Takes’
- The People’s Choice: Isha Foundation – ‘Cauvery Calling: A Race To Save A River’
- Longform under £5million Turnover Award: Safenet Domestic Abuse and Support Services Ltd – ‘Behind Doors’
- Longform £5-£20million Turnover Award: The Cornwall Trust for Nature Conservation – ‘It’s All Connected’
- Longform £20million plus: Greenpeace UK – ‘Rigged: A Worker’s Story’
- £0-100,000 Turnover Award: Timothy Syndrome Alliance – ‘Rare Strikes Back’
- £100,000-500,000 Turnover Award: The Paperweight Trust – ‘Evie’s Story’
- £500,000-5 million Turnover Award: Surfers Against Sewage – ‘Thank you Sea’ and Swindon Carers Centre – ‘Baggage’
- £5-20 million Turnover Award: Teenage Cancer Trust – ‘#NotOk’
- £20-50 million Turnover Award: The Scout Association – ‘What Made Me’
- £50-100 million Turnover Award: Shelter – ‘Fight For Home’
- £100 million plus Award: Sightsavers – ‘A Message From Students in Sierra Leone’
- Corporate Cause Award: Toast Ale – ‘It’s Time To Rise Up’
Nicolas Loufrani, CEO of Smiley Movement, said:
“Nothing captures hearts and minds like film. These films that won this evening absolutely demonstrate the importance of film for charitable campaigning and are wonderful examples of modern charity communications.
“We had more than 300 charities enter the Awards this year and generated an additional 2.5 million views across all the films. It’s a great achievement for all the charities who made it through as Finalists. Congratulations to all the winning charities.”
The Charity Film Awards joined forces with Smiley Movement in March last year. Any registered charity, CIC, social enterprise, charity media agency or brand with a corporate social responsibility initiative can enter a film in the annual awards.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.