6 environmental charities receive £2 million of outdoor advertising
Howard Lake | 17 March 2022 | News
Six environmental charities are to receive £2 million worth of advertising space to help them in their missions to combat climate crisis, deforestation and marine pollution. They were selected by digital out of home (DOOH) media operator Ocean Outdoor for its Drops in The Ocean programme.
The charities, which were selected by a competitive pitch, are:
- Pipal Tree
- Justdiggit
- Cool Earth
- Our Only World
- the Blue Marine Foundation
- the Marine Conservation Society.
Campaigns created by each cause will appear on large format city and roadside screens across the UK over the next 12 months.
SEE ALSO: Innovative DOOH fundraising campaign examples (13 February 2017)
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Ocean Outdoor operates large-format screens in 13 UK cities which is where the charities’ messages will appear.
Drops in the Ocean
Ocean chief marketing officer Richard Malton said of Drops in the Ocean:
“Drops in the Ocean is one strand in our sustainability programme which will see us donate 2% of our reported revenue to these six very deserving charities in the form of advertising value across our iconic, premium digital screen network this year.
“Ocean has to be at the forefront of initiatives like these because outdoor advertising has an undeniable physical and environmental impact, and because our success depends on the strength of our relationships with the communities where we live and work. The causes we are supporting here ultimately impact us all.”
Three of the charities focus on land-based activities, including Justdiggit.
Stuart Taylor, UK country director, Justdiggit, said: “We are delighted that Ocean Outdoor have chosen to support us. Not only do we run regreening programmes to restore desertified soil in Africa, but we place great value on positive storytelling and communication, which is why access to Ocean Outdoor screens is so valuable. We are so grateful and can’t wait to get started on the partnership! ”
The other three charities focus on the health and future of the world’s oceans.
Blue Marine is dedicated to restoring the ocean to health by tackling overfishing, one of the world’s biggest environmental problems. Clare Brook, the charity’s CEO, said:
“The ocean is so often out of sight and out of mind. Yet its health affects every one of us. Thanks to Drops in the Ocean, Blue Marine will be able to reach a far wider audience in our campaign for better stewardship of the world’s oceans.”
Andrew Barnes of the Marine Conservation Society said: “We are delighted to be one of the chosen charities to work with Ocean Outdoor this year. Our goal is to restore the health of the ocean which is a potential hero in our fight against climate change and the Ocean Outdoor network offers a wonderful opportunity to help our campaigns reach a much wider audience.”
- Ocean Outdoor chooses London’s Air Ambulance as its charity of the year (26 September 2012)
- Outdoor advertising company aims to save Nelson’s ship in a bottle (20 March 2012)
- Free advertising still on offer (23 June 2008)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.