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FirstGroup to donate £225k in advertising space to Macmillan

FirstGroup to donate £225k in advertising space to Macmillan

Public transport operator FirstGroup is donating more than £225,000 worth of space on up to 7,500 buses throughout the UK to Macmillan Cancer Support for the charity's new 'Not Alone' campaign.

Based in Aberdeen, FirstGroup chose Macmillan as its national charity partner in July 2012 following a staff vote.

Katie Smart, CSR and Community Manager at FirstGroup, said: "We hope our partnership with Macmillan and especially the advertising on our buses will mean that more people can be signposted to its fantastic services and will not face cancer alone.”

The donation in advertising brings the total in cash and kind raised for Macmillan as part of the partnership to £350,000.

FirstGroup plc operates in the UK and North America with revenues of over £6.4 billion a year, employing approximately 124,000 staff.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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