Sense offers monthly sign language lessons with first subscription product
Melanie May | 15 March 2022 | News
Sense is inviting the UK public to “join a school like no other” with monthly British Sign Language lessons through a new subscription product, launching to coincide with Sign Language Week this week.
Sense’s first subscription product, Sense Sign School aims to break down barriers by getting more of the UK public using British Sign Language. The product sees subscribers receive a monthly lesson pack in the post for £10 a month, which includes illustrated flash cards, a conversation guide leaflet as well as access to digital lesson pages and sign animations to aid learning.
Each lesson is taught by a different teacher, all of whom are real people supported by the charity. By celebrating each teacher’s personality and experience, the lessons aim to increase awareness of the barriers people with complex disabilities face, promoting communication and connection with subscribers.
Advertisement
Sarah Crush, Head of Individual Giving at Sense, said:
“Sense Sign School is a fun way for the whole family to come together to learn British Sign Language, while raising vital funds to support people living with complex disabilities. Hundreds of thousands of people use BSL as their first language, and if more people are able to use it, we can ensure that less people are left out.”
Sense Sign School’s lesson pack builds on the success and engagement received from the integrated campaign of the same name delivered by GOOD in 2020 and 2021. Over 80,000 people took part in the online lessons, which were led by Tyrese Dibba playing the role of ‘Mr Tyrese.’ Dibba stars in the new product, in animated form as the headteacher.
He commented:
“I love the idea of continuing my work in animated form, supporting more people to learn to BSL. Deaf people shouldn’t be excluded. You should be able to chat to everyone, regardless of disability.”
Sense has worked with strategic and creative agency GOOD on the product. It has delivered the full subscription box, packaging, cards and leaflets along with the acquisition and social assets, digital lesson pages and emails. Illustrations are by Alice Bowsher. GOOD also worked with ShelterBox on its Book Club subscription product, which launched in 2018.
Bryn Attewell, Executive Director at GOOD Agency commented:
“Bringing British Sign Language to a broader audience and at the same time making it fun and inclusive has been an absolute joy for the team here at GOOD. Not only are we very proud of Sign School and what it has achieved for Sense and the wider disabled community, we’re also pretty happy with some of the sign skills we’ve picked up along the way!”
- Shelterbox launches book subscription club (16 November 2018)
- Two new subscription services helping people support good causes (22 April 2021)
- Five great charity subscription clubs raising funds for good causes (31 December 2018)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.