Monthly focus: fundraising CRMs
Howard Lake | 31 January 2022 | Features
The role of customer relationship management (CRM) tools in fundraising is so important that this year we’re devoting a whole month to the topic.
Explore links to our coverage all in one place.
We’ll be covering new developments, best practice, thoughts on how to make the most of CRMs, and other insights.
We welcome contributions and insight into how you use CRMs and what you expect from them. Do comment on our content’s comments sections and on our social channels.
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Thank you to our platinum sponsor Salesforce.org for their support of this focus:
We are also grateful for the support of:
Fundraising resilience and innovation in adversity (22 February 2022)
Where to find pro bono support on CRMs and data (22 February 2022)
Four ways AI in CRMS helps to improve fundraising (22 February 2022)
Fundraisers, start your year with a fresh set of online giving benchmarks (21 February 2022)
Data: key tips for keeping it useable in your CRM (16 February 2022)
Top gifts for the CRM team (14 February 2022)
This week’s egregious data error to remind us that CRMs need not only users who have been trained but also systems that check the quality of data entered and processed.
Enhanced donor insights and fundraising reporting with KIT (7 February 2022)
THINK Consulting Solutions not surprisingly include the stewardship function of a CRM as one of 20 key elements of fundraising for 2022:
Top CRM tips – from charities, for charities (8 February 2022)
The Kindness of Strangers (7 February 2022)
Where to find CRM advice from other fundraisers (2 February 2022)
Here’s an enhancement to direct mail that charities might make use of to gather or enhance existing supporter data with:
Salesforce.org (directory listing) (1 February 2022)
Fundraising CRMs: 6 key tips to help with the decision-making process (1 February 2022)
Do explore our feature on fundraising CRMs last year.
Next month’s editorial focus is on fundraising events. If your company or agency would like to promote its relevant services or products as part of that, do contact our advertising sales team.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.