Fundraisers, start your year with a fresh set of online giving benchmarks

Howard Lake | 21 February 2022 | Sponsored posts

Online giving donor insights to help you benchmark and optimise campaigns - Engaging Networks
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Business planning is in full swing across charities all over the UK. An important element of business planning is setting fundraising targets and KPIs. Wouldn’t it be useful to have a set of online giving benchmarks to help you in your planning?

The last two years have been tumultuous for charities. A global pandemic with national lockdowns meant that charities had to quickly cancel face-to-face and mass participation fundraising events – leaving a huge gap in funding. Alongside the gap in fundraising challenges and events, cash giving dropped to just 7% from previous levels of between 30 – 40%. Whilst the picture looked bleak, it was also an opportunity for charities to invest in and optimise their online fundraising and donations.

Introducing the Online Giving Donor Insights report

The Online Donor Giving Insights report 2021 looks at the data from Engaging Networks UK clients who are taking one-off and regular donations via card payments through our platform and have been clients for a minimum of three years.

You’ll find a review of 2021, which includes average one-off donations and average regular giving donations and compares them to the previous two years – helping you to benchmark your charity’s own performance.

We also take a look at the best and worst month for giving, the best day for giving and offer ideas for what we feel is an untapped opportunity for fundraising in June.

Bringing Christmas forward

Read how Freedom from Torture, together with mobilisation specialists Forward Action, helped their supporters choose compassion over consumerism by launching their Christmas Appeal on Giving Tuesday.

They share some insights to help give you inspiration for your 2022 Christmas campaign – it’s
never too early to start planning!

Gifts for Refugees - image: Engaging Networks

Three ways to optimise donations in 2022

As well as offering benchmarking, insights and inspiration, there are also three tried and tested
tips for how you can optimise your donations in 2022. Helping your charity thrive! So why not
make 2022 your most successful fundraising year to date?

Joanne Warner
Director of Sales & Marketing (UK & International)