Amount donated through MADL rises 43% in a year
Melanie May | 25 August 2021 | News
Nisa’s Making a Difference Locally charity has seen a significant increase in community support from retailers over the last year, with a 43% rise in the amount donated compared to the previous year.
During MADL’s last financial year, which came to a close at the end of June 2021, £1,190,976 was donated to good causes across the UK, with Nisa retailers making 2,082 donations to support local causes over the 12 month period – a 31% uplift in the number of individual donations made.
The majority of donations (82%) were given to support good causes in three key areas; those promoting good health and wellbeing (50%), charities helping to combat food poverty (17%) and educational facilities, such as schools and playgroups (15%).
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Making a Difference Locally also reported a record month for donations last December and a record Q1 earlier this year.
Kate Carroll, Nisa’s Head of Charity said:
“The last year or so has undoubtedly been an incredibly challenging period for everyone due to the pandemic, so it’s been truly heart-warming to see how Nisa partners have really gone above and beyond for their communities during this time, not only through MADL but with the many other selfless gestures undertaken.
“The last year has been one of our strongest periods in terms of charitable giving by our partners and we’re thrilled that so many very deserving causes have benefitted from funding totalling almost £1.2m, which we hope will make a real difference for communities across the UK.”
Earlier this month, Nisa announced that it had launched its own charity clothing banks for its retail partners to use for free to raise money for local causes. Stores can choose which local cause they want to support through a clothing bank.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.