13 great charity-supporting Pride month collections
Melanie May | 21 June 2021 | News
A whole host of brands are supporting this year’s Pride month through special collections and products that see a proportion of sales, or a donation, go to LGBTQ+ charities. Here’s a selection.
Irish athleisure brand Gym+Coffee is celebrating and supporting Pride with 100% of sales from its Run with Pride range to be given to charity partners, BeLonG To Youth Services and The Proud Trust to promote diversity in the outdoors. The socks are available for £10 a pair. [Also main image]
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Converse Pride Collection celebrates everyone’s individual journey to finding joy and freedom in being themselves. The collection, which includes high tops, low tops, slides, t-shirts and accessories, benefits Converse’s longtime partners globally and locally, including It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest.
Dr. Marten’s contribution in the UK includes a one-off shoe that pays tribute to the Pride movement with rainbow flag embroidery and a rainbow lace and heel loop, as well as multi-coloured tonal stitching through the uppers. Each year it donates to akt, a homelessness charity which supports young people facing homelessness after coming out. This year it’s also donated over £90,000 to various LGBTQIA+ causes around the world and in Europe supports charities such as akt, Jugend Gegen Aids and Le Refuge.
The Levi’s All Pronouns All Love collection sees 100% of net proceeds go to OutRight Action International, a nonprofit working to defend and advance human rights for LGBTQIA+ people around the globe. It includes t-shirts, hoodies, boxers, and accessories.
Boohoo’s Crafted with Pride clothing collection includes everything from shirts to co-ordinating shorts and hoodies, and rainbow totes to slogan tees. It is will donating 10% of proceeds to global charity It Gets Better.
Radley London has teamed up with Stonewall with its Beach Close Pride bag. On sale during June, 20% of sales from the reversible cotton bag are being donated to the charity.
Crystal Skull Vodka has released a special rainbow edition of its bottle for Pride 2021. A contribution from each bottle sold will be donated to Kaleidoscope Trust.
Savage x Fenty’s first-ever Pride collection celebrates every body with everything from underwear to shorts, and a rainbow kitty whip. Proceeds support GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition and the Trans Wellness Center.
New Look’s Pride Charity Collection of t-shirts is unisex, and 100% of profits will go to the LGBT Foundation’s Volunteering Programme.
Primark’s “Feeling Proud” collection has everything from tees to totes and pin badges, and supports ILGA World. It is donating £150,000 to the charity.
Adidas’s Pride Collection 2021 includes shorts, tees, shoes and accessories, and is part of its partnership with Athlete Ally and Stonewall.
SockShop and LGBT Foundation have been partners for three years – with The Sock Shop raising over £12,000 in the time through sales of its Pride socks. 20% from each pair goes to the charity.
This is Focusrite’s first Pride collection, with proceeds from its t-shirts going to GLAAD in the US, and Pride in Music here in the UK.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.