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Virgin Money Giving & World of Books urge public to Declutter & Donate

Virgin Money Giving & World of Books urge public to Declutter & Donate

Virgin Money Giving and global seller of used books World of Books Group are asking the public to #DeclutterandDonate unwanted books, games, DVDs and CDs in the run-up to Giving Tuesday Now on 5 May.

The additional date of public fundraising for 2020 was announced by Giving Tuesday’s organisers as an emergency response to Covid-19.

World of Books Group and Virgin Money Giving launched a partnership last month to provide an alternative way for donors to support charities by turning their unwanted books, games, DVDs and CDs into cash for good causes, and have now launched a campaign to promote the idea in the run up to Giving Tuesday Now.



The service is provided by Ziffit, a free app and website to sell unwanted books, CDs, DVDs, Blu-rays and games for cash.

Without leaving their homes, donors can scan the barcode on their unwanted books and media through the Ziffit app or enter the details manually online and get a cash value which they can then pass, via Virgin Money Giving, directly to a charity of their choice. All the funds raised, including Gift Aid where applicable, will go to their chosen charity. The service is free and goods can be collected by a Ziffit courier service.



Richard Salt, Group Commercial Director at World of Books Group said:

“We’re excited to launch the Declutter and Donate campaign as part of our new partnership with Virgin Money Giving. Many charities are facing an uncertain future due to the effects of Covid-19, and our partnership further demonstrates how re-commerce technology can be a force for good by offering an alternative way for individuals to help the causes they care about most.”

Jo Barnett, Executive Director at Virgin Money Giving said:

“With spring cleaning in full swing and charity shops closed and unable to accept donations for the foreseeable future, Giving Tuesday is the perfect opportunity for the country to unite once again and turn any unwanted books and media that may otherwise be thrown away into vital cash for causes close to their heart. We’re delighted to have partnered up with World of Books Group to offer a unique new way for people to donate to charities across the UK.”



Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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