The new functions are designed to make personalised cards even more personal.
With printed cards the video or audio message can be accessed by a QR code or personalised URL printed on the card.
The card platform, launched in 2017, aims to bring a different model for generating income for charities. Making A Difference Cards makes no charge for its services, and puts the donation amount of a card in the hands of the purchaser. Nor does it take any commission from the donation.
In addition it facilitates donating in lieu of gift giving: people can choose to buy a greeting card and make a donation as a gift all in one purchase.
It offers over 900 card designs for all occasions: corporate cards, family packs, small, large, gloss, matt, printed cards or 3D ecards.
Embedding a card shop in a charity’s site
In addition the company now lets charities embed the card shop within their own charity website with a single line of code. In this way, with its minimal branding, it helps reduce the chance of losing visitors who might be put off by being taken off a charity site to a card seller’s site.
Katherine Jary of the Friends of Bedgebury Pinetum said: “The concept of online charity cards is simple and brilliant, a great additional fund-raising string to our bow. It is even simpler and more accessible now that it can be embedded into our own website.”
The site includes a Gift Aid option, and the company commits to transferring donations to charities at the point of purchase.
WATCH: Making a Difference Card’s new Christmas card features
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