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E-card venture lets people donate the cost of a printed card

E-card venture lets people donate the cost of a printed card

A new e-card venture is helping charities raise funds by letting people send out e-cards, and donate the cost of a printed card and stamp.

DontSendMeACard.com has partnered with more than 20 charities so far, including British Deaf Association, The Honeypot Children’s Charity and the Royal Life Saving Society UK.

The company claims to give 110% of the cost of a card to the chosen charity. Consumers are invited to choose a charity, compose an e-card, and then donate the amount that was budgeted for a greeting card for that occasion. The e-card recipient sees that the sender donated, and is invited to do the same.

The website was founded by a collaborative of Exeter-based web designers and developers including Alex Furness of Future Imaging, and web solutions provider Web Engineer, and is supported by the Seedbed Accelerator programme at The Dartington Hall Trust.

Furness said:

“DontSendMeACard is able to typically give 110% of the original amount donated to the charity after processing fees and Gift Aid. Our ultimate objective is for our users to create a follow-on effect of e-cards and donations. By one person deciding that this is a good idea, it results in their network seeing that they donated and being invited to do the same.”

According to the Greetings Card Association, £1.6 billion was spent on greetings cards last year, with the boxed card category worth £200 million, and sales of single cards valued at  £174.6 million in 2014.

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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