IWITOT showcases 18 campaigns we all wish we’d thought of
Howard Lake | 22 February 2019 | News
A couple of hundred fundraisers yesterday packed out the Amnesty International auditorium in London to hear 18 fundraisers share the fundraising campaign they truly wish they had thought of.
IWITOT (I Wish I’d Thought Of That) is the simple yet compelling annual event from SOFII (the Showcase of Fundraising Inspiration and Innovation) that brings that free collection of fundraising campaigns to life.
For the seventh year we were treated to a host of campaigns, some familiar but most not. Some were by established charities, others by individuals fundraising from their bedroom, from runners drawing rude pictures on their running apps, through the perfect charity home for a monthly giving product, to some novel approaches such as offering to insult publicly your donors in return for a donation.
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Here are some highlights from the afternoon, followed by some other reactions to the presentations, and then at the end you can watch the full recording of the event.
The winner was…
IWITOT is a competitor sport though, so the audience was invited to vote on the winning presentation and idea.
Congratulations to Camille St Omer Donaldson of the British Red Cross.
Live tweeting from IWITOT 2019
Richard Sved was live-tweeting from the event too so explore his updates.
Here are my notes as the event unfolded.
What other fundraisers thought
And with all this sharing of fundraising expertise, it’s not surprising that IWITOT started trending:
Donate to SOFII
Before you watch the livestream of the event, you should know that IWITOT is an annual fundraising event for SOFII, to enable it to keep sharing and expanding its collection of fundraising campaigns to inspire fundraisers around the world.
An anonymous donor has offered to match up to £1,000 in donations to SOFII made at or shortly after IWITOT. So delegates at the event and those watching the feed were invited to donate.
WATCH: I Wish I’d Thought of That 2019
More IWITOT
- IWITOT 2015 showcases three up-and-coming fundraisers (12 August 2015)
- Are we getting it right? And who is? I Wish I’d Thought of That 2015 (11 September 2015)
- I Wish I’d Thought of That. I want to talk at that! (5 July 2014)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.