Fewer people gave, but gave more this Giving Tuesday
Melanie May | 6 December 2018 | News
Early indications from fundraising platform Virgin Money Giving suggest that fewer people gave in this year’s Giving Tuesday compared with the 2017 event, but those that did donate gave more on average than last year, according to Charities Aid Foundation.
Charities Aid Foundation has also revealed that 26% of British people who have heard of #GivingTuesday say they are likely to do something for charity in the future as a result of the movement: equivalent to nearly 1.5 million people.
#GivingTuesday took place last week on the 27 November. It became the top trending item on Twitter throughout the day, with the #GivingTuesday hashtag reaching over 41 million people in the UK alone.
The day also saw celebrity endorsement for many charities from the likes of Cara Delevingne, Sir Richard Branson and pop singer Dua Lipa.
Ben Russell, CAF’s Director of Communications said:
“This year’s #GivingTuesday has built on its strong tradition of promoting the world of difference that charities make to people’s lives. As important as raising money is, #GivingTuesday is about so much more than that. It’s an opportunity to raise awareness, say thank you and encourage people to give their time, talk to others about causes and do something for neighbours and friends. I’d like to express our gratitude to everyone who joined in the spirit of giving last week.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.