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Top 25 fundraising events saw overall income drop in 2017, figures show
Melanie May | 17 August 2018 | News
Total income across the top 25 mass participation fundraising events fell in 2017, driven by a decrease in some of the charity calendar’s biggest events according to figures from event management firm massive.
In 2017 the top 25 raised £135.5m, with eight events seeing income fall. 12 events grew income, and three of the top 25 events were new.
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According to massive, World’s Biggest Coffee Morning posted its first income drop with a fall of £2m, while Race for Life saw income fall by £10m (20%) in 2017.
In fact, the top three events – Race for Life, World’s Biggest Coffee Morning, and Moonwalk, all saw income decrease. In total Race for Life raised £38m last year, followed by £27.5m for World’s Biggest Coffee Morning, and £7.5m for Moonwalk.
However, outside of these events, massive reports an increase in participation as well as a 6% increase in income generated from the remaining 22 events.
The fastest growers were Kiltwalk, which saw income rise by 200% to £2.7m, Cancer Research UK’s Walk All Over Cancer, which saw a 150% increase and raised £3m, and British Heart Foundation’s Dechox, which saw a 26% increase and raised £1m. Macmillan’s Go Sober also grew – by 25%, coming in 5th in the top 25, and raising £5.25m.
The top 25 also included three new events: Macmillan’s Mighty Hikes, in at number 8 with an income of £4.7m, Social Bite’s Sleep in the Park in 10th place with £3.6m, and Alzheimer’s Society’s Cupcake Day, which made an entry at position 22, with an income of £1.05m.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.