Free Google and Facebook advertising workshops for charities

Howard Lake | 10 May 2018 | News

Charity digital agency Platypus Digital has announced a series of free Google and Facebook advertising workshops for charities. They are designed to help staff at charities large and small reach more people effectively through the two major digital channels.
The first event is on Wednesday 13 June in London.
Managing Director of Platypus Digital, Matt Collins, said: “We know that most charities have very limited time and resource to devote to digital. So it’s vital that they can devote what resource they do have to the two big digital channels that will get them real results.
“We know that Google and Facebook have absolutely cornered the online advertising market, accounting for as much as 73% of all online ads between them. They are now truly tried and tested platforms. We want to show charities what’s possible, and help them get started.”

How Facebook ads helped Battersea

Battersea wanted to recruit more sign ups to their Muddy Dog fundraising challenge event – imagine Tough Mudder with your dog in tow.
Paul O’Grady mentioned the challenge on his hit TV show, For the Love of Dogs. So Platypus Digital helped the charity make the most of its exposure by planning a series of targeted, shareable Facebook ads. They launched around the time of the show, and led to thousands of people signing up to hear more about the challenge.

Facebook ads and Google Grants challenges

Charities are facing huge challenges with Google Ad Grants, including:

On Facebook, charities have different challenges:

At the events attendees will be able to discuss their own challenges with Google and Facebook ads with the Platypus Digital team on the day.
 
 

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Platypus Digital has been running free webinars for charities since last year. These have already covered the opportunities of Google and Facebook advertising.

Facebook advertising

 

 

Google advertising

 

You can book tickets to the free events now.
 

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