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JustGiving offers free Google advertising to its charity members

JustGiving offers free Google advertising to its charity members

Online fundraising site is to give free advertising on Google to all its charity members. Its JustGiving Grants programme will use the search engine company’s programme, Adwords, to create and manage adverts promoting charities’ fundraising pages on JustGiving.

When people search on for a charity or keywords related to it, adverts will appear encouraging them to create a fundraising page or make a direct donation on JustGiving.

JustGiving is paying for the adverts so it will manage choosing the keywords and creating the ads, and the adverts will start going live from 14 February.

Google has for some years offered free advertising for charities in some countries, including the UK, under its Google Grants programme. The JustGiving programme is separate to that. Charities already using Google Grants are being given the opportunity to opt-out of JustGiving’s programme, given the possibility of both parties bidding against each other on the same keywords.

JustGiving will review the effectiveness of the advertising campaign on a monthly basis.

www.justgiving.com

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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