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Facebook, YouTube and Google+ contribute to charities’ guide to content on social media

Facebook, YouTube and Google+ contribute to charities’ guide to content on social media

Social Misfits Media have published ‘Something to Tweet About’, a guide for charities, NGOs and social enterprises on how to make the most out of content on social media. Published in partnership with media and digital communications specialist Aegis Media, ‘Something to Tweet About‘ features contributions from leading social media platforms and users including Facebook, YouTube, Google+, JustGiving, and Movember.

The role of content

Something To Tweet About is designed to present the possibilities for charities, irrespective of their size and budget, in creating and distributing content that actively engages beneficiaries, volunteers, donors and staff. It can be downloaded at no charge.

Carlos Miranda, Founder, Social Misfits Media, said: ” We know that most charities and social enterprises are using social media, but that there are many misconceptions about how best to use these channels. In “Something to Tweet about” we provide both insights from experts and inspiration from other organisations who have created successful content. We’ve also given advice on creating various types of content when time and budget are stretched so readers can learn how to create social media content that will help them reach their organisation’s goals.”

YouTube quote For Aegis Media, its publication is part of its ‘Future Proof’ CSR strategy, which focuses on sharing its staff’s expertise and time to help small and medium-sized charities develop their communications capability. Frank Krikhaar, Global CR Manager, Aegis Media, said:

“With online giving growing year-on-year, the role social media plays in fundraising and marketing will only increase. For this guide, experts from across our network brands have contributed to help charities make the most of their content and social media in their fundraising and marketing strategies.”

Afrikids quote

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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