Fundraising news, ideas and inspiration for professional charity fundraisers

#GivingTuesday sees almost 2,000 charities & businesses take part

#GivingTuesday sees almost 2,000 charities & businesses take part

Almost 2,000 charities and businesses, as well as many individuals, are taking part in today’s #GivingTuesday , according to The Charities Aid Foundation, which coordinates the event in the UK.

Following Black Friday and Cyber Monday, #GivingTuesday encourages people to do good for others, such as donating money to charity, volunteering in their community, or offering to help a friend or neighbour. Many businesses and charities also take part with #GivingTuesday partners including BT, the Big Give, Morrisons, RBS, The Entertainer, Sainsbury’s, RSPCA and Save the Children.

Some of the activities planned by CAF’s #givingtuesday partners include:

  • RBS is matching staff payroll giving donations, emailing all My Reward customers, promoting messages via social media and ATMs, and engaging with charity partners
  • Thomson Reuters is encouraging people to sign up to payroll giving and a volunteering scheme
  • Facebook is matching donations on its platform up to £200k
  • BT is lighting up its tower to promote #givingtuesday
  • Mastercard is encouraging its staff and cardholders to get involved. Employees can make a donation to charity that Mastercard will match, and when Mastercard holders make a donation of £5 to The World Food Programme, which can feed a whole class of children, it will be doubled
  • Morrisons is running in-store promotions including its first ever ‘’ bouquet, which sees 50p from each sale go to CLIC Sargent. The store is also giving customers the option to add £1 to their bill at checkouts, which will go directly to the charity

  • Toy store The Entertainer will be playing a promotional video, putting posters in store windows and running an internal campaign on payroll giving
  • Radley has teamed up with Dogs Trust to launch a dog walking backpack and matching coin purses, which will launch on #givingtuesday. 15% of each sale will go directly to Dogs Trust

  • Camelot lottery winners will be building ‘gingerbread play houses’ for Zoe’s Place Children’s Hospice in Middlesbrough
  • Sainsbury’s is promoting its GAYE scheme
  • PayPal is launching its Turkey Dash Christmas campaign, which will encourage donations to eight major UK charities. A CGI turkey representing each charity will compete in a race, broadcast on Channel 4 on December 15th. Online donations from the charities’ supporters will help each turkey ‘train’ for the race



Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />