This year’s Giving Tuesday campaign in the UK has attracted a national supermarket as one of hundreds of business supporters. Morrisons will undertake a series of initiatives for the day in support of their national charity partner Sue Ryder.
#GivingTuesday is the international day for giving which follows Black Friday and Cyber Monday – two of the biggest shopping days in the UK last year. This is the second year that the global campaign has been run in the UK.
Morrisons’ activities for Giving Tuesday include encouraging staff at all stores and sites to “Dress Festive” in return for a donation and a national bag-pack coordinated by the in-store Community Champions.
The supermarket runs its own ‘Raise a Smile’ partnership to support charitable efforts and has been working with health and social care charity Sue Ryder since 2014, raising over £3 million since February 2014.
David Scott, Head of Corporate Affairs at Morrisons said: “We are delighted to be leading the sector in showing support for #GivingTuesday.
“It provides a fantastic opportunity to highlight the work Sue Ryder does but also offers a chance for our staff and customers to come together to celebrate giving for a day”.
Last year Giving Tuesday helped contribute to a rise in donations. Online fundraising platform Just Giving reported donations were up 46% compared to the previous year and Visa Europe said donations were up 10% compared to the previous year, which equated to more than £2,500 donated every minute.
The hashtag trended for 11 hours on Twitter and was mentioned 29,000 times throughout the day.
This year #GivingTuesday falls on 1 December.
Once again the campaign is being coordinated by Charities Aid Foundation. The campaign invites individuals, charities and businesses to get involved to support their favourite charity.
Morrisons is one of several hundred new organisations to show their support for the campaign this year.
CAF’s #GivingTuesday campaign leader Kim Roberts said:
“We are nearing 1,000 #GivingTuesday partners, which is brilliant, especially considering it was launched for the first time in the UK last year.“It is a truly global initiative and it’s a fantastic opportunity for all parts of society and communities to come together and show their support for good causes”.