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Black Friday with a difference: the round up

Black Friday with a difference: the round up

is tomorrow (24 November), swiftly followed by Cyber Monday and #GivingTuesday. A number of organisations are using for good as well as running price promotions, and donating some or all of their own profits to charity. Some charities are putting on their own promotions too. Here’s a round up of some of the activity going on.

1. Ethical Superstore

Ethical Superstore is pledging to donate items to Newcastle Foodbank for every order it receives over £30 from 21 November until midnight on 28 November. The Gateshead store offers a range of ethical alternatives to household and grocery products. 2017 will mark the third year of this campaign which has seen over 3,700 items worth £4,000 donated to date.

SEE ALSO: Fatface counters Black Friday with Thanks for Giving campaign

 

2. IVALO

On Black Friday, IVALO is launching its first Everlasting Friday, which will see it donate all sales commissions made on the day to Labour Behind the Label organisation.

3. Slumbersac

As well as offering its customers savings, Slumbersac is donating a percentage of its profits to charity on Black Friday as part of its ongoing partnership with B1G1. It is giving the money to three B1G1 projects, based in Kenya, Cambodia, and Moldova, including this blindness prevention programme: Giving the Gift of Sight to a Child in Need.

 
4. One Mama One Shed

One Mama One Shed is donating 100% of its profits to Alzheimer’s Society.

SEE ALSO: Nine kinds of fundraising activity on Black Friday 

5. Great Outdoors Galway

Great Outdoors Galway is donating 10% from every sale to local charity Ability West.

6. Pretty Luscious Lippy

Pretty Luscious Lippy is donating 5% of any sale made and paid for on Black Friday to the special baby care unit at Southend University Hospital.

7. Montezuma’s

Montezuma’s is donating instead of discounting this Black Friday, giving to its favourite charity Children on the Edge.

8. AmazonSmile

Lots of charities are also reminding people to shop through AmazonSmile on Black Friday to earn them a donation. Shoppers just have to select a charity and Amazon will donate 0.5% of eligible AmazonSmile purchases to it.

9. Savoo

Savoo, which lets consumers donate to charities for free when they shop through its search engine, is donating double for every purchase made by its customers.

10. Oxfam

Oxfam is running a five-day promotion with its Black Five-Day Sale, discounting items in its online shop from 23- 27 November. The price discount moves from 40% to 5% across the event.

Oxfam black friday

 

 

 

 

 

 

 

11. WWF UK

WWF is thanking its supporters with an offer of a 20% discount off all products for its panda-inspired Black & White Friday event, along with free postage and packing. The offer is valid from 22-27 November.

WWF Black & White Friday

 

 

 

12. 52 Lives 

“UK kindness charity” 52 Lives is inviting people to donate via its Amazon wish lists on Black Friday to help vulnerable parents and children across the UK this Christmas.

Set up in 2013 by Jaime Thurston, 52 Lives is a charity which aims to connect people in need directly with strangers who want to help every week of the year. 

Five projects have so far been selected to receive gifts available to buy from the wish lists:

  • Emmeline’s Pantry
  • Sutton Women’s Centre
  • Berkshire Women’s Aid
  • St. Richard’s School in Hanworth
  • Camberley All Night Cafe for the Homeless.

The Amazon Wish Lists range from toys and books to beauty products and clothing.

 

13. WeGiveIt

WeGiveIt

For every 3 videos you watch on WeGiveIt on Black Friday the company will donate £1.00 to charity.

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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