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School for Social Entrepreneurs launch new matched funding concept Match Trading

School for Social Entrepreneurs Match Trading
School for Social Entrepreneurs launch new matched funding concept Match Trading

The School for Social Entrepreneurs has developed a variation of matched funding that incentivises growth through trading by matching increases in trading income pound for pound.

Created by The School for Social Entrepreneurs in partnership with Lloyds Banking Group and Big Lottery Fund, Match Trading aims to empower social entrepreneurs operating in challenging markets to develop their trading base by rewarding sales growth.

Match Trading has already piloted with 19 social entrepreneurs, who achieved on average 92% year-on-year increase in trading income. They took part in the pilot year of the Lloyds Bank Social Entrepreneurs Programme, in partnership with SSE and jointly funded by Big Lottery Fund. This month it will see 80 more social entrepreneurs join the next wave of Match Trading as students of the Lloyds Bank Social Entrepreneurs Trade Up and Scale Up Programmes, run in partnership with SSE and jointly funded by Big Lottery Fund. Over the next five years, SSE plans to run programmes that will support at least another 500 social entrepreneurs with Match Trading grants.

Social entrepreneurs interested in accessing Match Trading grants should have established models, with ambitions to grow through trading, and have likely been operating for at least a year. Match Trading grants can be accessed through:

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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