Fundraising news, ideas and inspiration for professional charity fundraisers

Charities to raise funds from donated holiday home listings

Charities to raise funds from donated holiday home listings

A new fundraising platform listing holiday home accommodation donated to charities has been launched by the Middleton Foundation.

Charity Escapes is designed to offer charities the opportunity to earn income from low-cost but high-value donations. Holiday home owners can offer rentals at their accommodation via the website, and can choose to donate up to 100% of the proceeds to the owner’s preferred charity.

For charities that own holiday property or are who received donations of accommodation (e.g. hotel accommodation or time in holiday homes), Charity Escapes will help provide wider national and international exposure to improve reach, occupancy and therefore income.

Range of Charity Escapes properties

Middleton Foundation

The Middleton Foundation, a registered charity (1168170), provides grants and other resources to the charity sector to fund innovative projects that have a broad focus. In particular it is keen to help charities develop unrestricted income.

Charity Escapes is its first project. 

The Foundation is hoping to work with more UK based charities to increase the income for charities from this initiative.

It is already working with a wide range of causes, including community development, disability, education, theatre, mental health, hospices, national heritage, volunteering, family, children and youth, addiction, homelessness, international aid, and arts.

It expects that Charity Escapes will help charities secure new donors, make connections and generate income.

In return it is widening its offering to include “some incredible hotels, cruises and travel companies, who have agreed to donate not only rooms but whole holiday experiences to special charities”.

 

Jeremy Middleton

The foundation was set up in 2016 by businessman Jeremy Middleton. Based in the North East of England, he co-founded HomeServe plc, now a FTSE 250 company and founded the investment company Middleton Enterprises. The firm’s investments cover a range of sectors including manufacturing, environmental, digital media and property . In addition to his business interests, Jeremy is an active philanthropist.

He has been working with World Vision UK since 2012, helping to pilot a new sponsorship product for the charity. He is developing the idea of “community sponsorship” and sourcing other supporters for similar economic development projects.

Charity Escapes - more bookings for you, more funding for charities

Charity partners

In particular the Foundation asks that prospective charity partners in Charity Escapes undertake to:

• work with it on developing the offer

• help with promotion through social media and other marketing channels.

• help improve monitoring new income generated, and the numbers of new supporters brought on board over 12 months.

 

How to apply

There is no application process. Contact Rick@charityescapes.com with your expression of interest.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />