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Advanced Gift Aid Portal reaches £1 billion milestone

Advanced Gift Aid Portal reaches £1 billion milestone

The cloud-based Advanced portal has now helped charities process more than £1 billion in donations since its 2013 launch.

This £1 billion in value of gross donations has resulted in tax repayments of around a quarter of a billion pounds.

The cloud-based solution integrates with Advanced’s fundraising solutions for charities, and helps them manage the online Gift Aid processing requirement for HMRC Charities Online, guaranteeing that report submissions have been validated and have been successfully processed, and issuing alerts if there are errors in the entry, prior to submission. It is used by charities including Save the Children UK, RSPB, RSPCA, WWF, Plan UK, The English Heritage Trust, Marie Curie, Guide Dogs for the Blind Association, Cats Protection and Amnesty International UK.

Tony Gamble (pictured), head of IT for Cats Protection, said:

“We are able to process claims 50% faster compared to paper claims which used to take the team a whole afternoon.  We claim Gift Aid income on behalf of our 250 volunteer-run branches who care for unwanted cats, so very much welcome the increased efficiencies.”

Mark Dewell, managing director, commercial and third sector, Advanced, said:

“Gift Aid is an incredibly valuable source of funds for charities. This is an example of how a digital-first strategy delivers a positive impact for everyone – for HMRC in being able to automate claims, for charities in receiving their Gift Aid rebate from HMRC much quicker, and for consumers in maximising their donations. We’re delighted to have reached this milestone.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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