New online toolkit launches to help charities with digital
Melanie May | 10 April 2017 | News
The Skills Platform and Zoe Amar Communications have launched The Charity Digital Toolkit, an online resource aimed at helping charities to get more out of digital.
Following on from last year’s Charity Social Media Toolkit, the Skills Platform and Zoe Amar Communications have launched the Charity Digital Toolkit to cover the basics of digital. This includes mapping audiences and developing a digital strategy; understanding the benefits of different marketing channels and measuring success.
It also focuses on key areas including leadership, fundraising, digital skills, governance, and risk, and looks at digital trends that may affect how supporters behave and engage with charities.
It is designed to be relevant for anyone working in the charity sector, from frontline staff through to experienced digital managers, senior leaders and trustees, and contains best practice, practical tips, and insight from charities and experts including Martha Lane Fox CBE, the Charity Commission, Diabetes UK, Breast Cancer Care, and Marie Curie.
Zoe Amar, founder and director of Amar Communications, said:
“This toolkit will give charities a grounding in fundamentals by sharing expert advice, inspirational case studies and tips and tricks. We also wanted to tackle weighty topics, going in-depth where needed and asking big, challenging questions about what it takes to make digital work. We encourage all charities to use this toolkit and are confident it can help you take your charity to the next step and beyond.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.