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Branson to promote one charity’s Christmas campaign via social media

Sir Richard Branson
Branson to promote one charity’s Christmas campaign via social media

Charities that use  can enter a competition to the opportunity to have their campaign shared by Sir Richard Branson to his 26 million followers on social media.

To enter, charities must register their Christmas campaign using Virgin Money Giving’s ‘Campaign Tool’, before the end of November. The winner will be announced in early December.

Sir Richard will support the winning charity’s Christmas campaign by promoting it to his followers across Linkedin, Facebook and Twitter, providing an unusual opportunity to secure extensive coverage. The charity will also be featured on Virgin.com.

Sir Richard said:

“Social media has the power to bring about change, and to tell compelling stories to many people. I am delighted to get behind one deserving charity’s Christmas campaign this year and I hope that by spreading their message we can bring about a boost to their fundraising efforts.”

To enter, create your campaign page on Virgin Money Giving, and then share it by 30 November with VMG by emailing campaigns@virginmoneygiving.com with a short description and a link to it.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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