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GOOD Agency wins legacy project with Plan International UK

GOOD Agency wins legacy project with Plan International UK

Plan International UK has appointed GOOD Agency to review and refresh its legacy offering. 

GOOD Agency will focus on helping the charity achieve its aspirations for growing legacy income by researching its legacy audience, and identifying existing and new ingredients to refresh their proposition and offer.

Annie Moreton, Strategy Director at GOOD Agency said:

“We’ve been working with Plan International UK on ‘Because I am a Girl’ and more recently on their campaign to improve sexual health services in Uganda. We’re really excited at the opportunity to communicate their life changing work to people considering a gift in their will.”

Sophia Stylianou, Legacy Officer from Plan International UK said:

“The team at GOOD had clearly put their everything into the pitch. We were impressed with their combination of process, strategy and creativity.”

The agency beat three other agencies, including the incumbent, in the pitch process.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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