This function was introduced for nonprofits in 2016, but is now being extended to all Page owners.
Individuals, businesses, brands and organisations can now receive donations during live videos. People watching the live broadcast can donate as they watch, or give once the broadcast has ended and is posted on the Page.
As with all of Facebook’s charity-focused services, the only organisations that can receive these donations are US nonprofits.
The new facility was announced on the same day that Google announced it was trialling personal fundraising campaigns for US users.