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St John Ambulance wins Charity Film of the Year Award

St John Ambulance wins Charity Film of the Year Award

St John Ambulance, Alzheimer’s Society, and The Loss Foundation are among the winners of this year’s inaugural Charity Film .

The winners were announced on 15th March, with St John Ambulance winning Charity Film of the Year for its Save a Choking Baby ad.


The Charity Film Awards celebrate the sector’s use of video, whether for awareness, changing attitudes and behaviours, or fundraising, with winners picked by a combination of public votes and a panel of expert judges, with more than 65,000 members of the public voting for their favourite charity films.


The winners:

  • The People’s Choice Award: Soi Dog Foundation
  • Long-Form / Documentaries Award: Restorative Justice Council with RWD / FWD, created with Fully Focused Productions
  • £0-10,000 Turnover Award: Communities for Development with Bulambuli Valley
  • £10-100,000 Turnover Award: The Loss Foundation with I Won’t Go Quiet
  • £100-500,000 Turnover Award: Support and Love Via Education International
  • £500,000-5m Turnover Award: The National Holocaust Centre and Museum with The Forever Project
  • £5m – £50m Turnover Award: Royal Trinity Hospice with the Trinity Story
  • £50m+ Turnover Award: Alzheimer’s Society with Memory Walk 2016
  • Charity Film of The Year: St John Ambulance with the Chokeables Advert: Save a Choking Baby


Simon Burton co-founder of the Charity Film Awards, said:

“The Charity Film Awards celebrate how charities use video, whether for fundraising, raising awareness to change behaviour. The films that won this evening are stunning examples of modern charity communications, We had over 375 charities enter the Awards and it is a great achievement for all those charities who made it through as finalists.”

Main image: Charity Film of the Year winner St John Ambulance, presented by Linda Robson and Sally Phillips

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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