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Over £70m raised through CAF Donate

Over £70m raised through CAF Donate

More than 2,800 charities are now using online fundraising platform CAF Donate, with £71.8m raised through it since its 2014 launch.

CAF Donate enables charities to set up online fundraising pages and process telephone and postal payments as well as their online donations through Direct Debit, credit card, PayPal or a CAF Charity Account without having to pay a fixed cost.

According to the Charities Aid Foundation, prior to the launch of CAF Donate, research by the British Payments Council found that 9 in 10 charities were unable to accept direct debits despite this being one of the most popular ways for people to donate. CAF’s UK Giving Report shows that one in three people give to charity by direct debit each year, and that the percentage of people in the UK donating to charity online has increased from 4% to 16% in the past six years. Separate CAF research showed that 23% of people in the UK had recently donated through a charity’s website and that 26% planned to do so in the next year.

Julie Simpson, product manager for charities at CAF, said:

“It is important that charities aren’t left behind and are able to keep up with the changing ways in which people want to give. CAF Donate was set up to ensure charities would be able to accept donations in one place without having to pay a fixed monthly charge or create their own donation platform from scratch.

“It is fantastic to see how much CAF Donate has been able to help charities secure vital funds on which they may otherwise have missed out.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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