Fundraising news, ideas and inspiration for professional charity fundraisers

Valentine’s Day? Donor Love? Be over it…!

Valentine’s Day? Donor Love? Be over it…!

I hate Valentine’s Day. I mean I can live with the schmaltzy overpriced commercial nonsense: genetically modified, scentless roses at £5 a stem, cards that range from diabetes-causing sweetness to jaw-dropping crudeness, and opportunities to send and share Prosecco that might better serve as part of a salad dressing.

Nope, it’s the charity attempts to hijack Valentine’s Day that really turns me from Dr Jekyll to Mr Scrooge. You know what I mean: endless newspaper adverts with big eyed puppies asking for a friend; fulsome DRTV spots asking me to fall in love with the planet; and worst of all DM-ers sending emails telling me how much my charity cares for me, or at least my direct debit.


Valentine's Day charity fundraising campaigns

Valentine’s Day charity fundraising campaigns


OK some are not so terrible. So if I am going to buy flowers, and my squeeze of choice isn’t content with the garage forecourt 2 for 1 daffodil bunch offer, then I guess fulfilment through CRUK is not a bad way.


Cancer Research UK Valentine's Day flowers

Say it with flowers and donate to Cancer Research UK


But some people take donor love too far.

Kern Wildenthal, retired last year as President of the Children’s Medical Centre in Dallas. Previously he was at UT Southwestern Medical Center, Dallas until 2008. While there he raised $2B+ of gifts. Impressive you might think. But he did show amazing levels of love. He would, of course, send flowers on Valentine’s Day to big donors.

But for him donor love was not just a once a year thing. He loved so much he:

• invited potential donors to private dinners with expensive wine – spending around $80,000 a year on classy tipples

• offered high value donors priority for treatment at the clinics and hospitals of the Medical Center – and a private 24/7 line to call for appointments.

His largest donor received an $11,000 gift he bought from Tiffany. OK it was for a $10M donation, but maybe that’s still taking reciprocity too far.


Roaches are forever - Valentine's Day fundraising

‘Rage fundraising’ gets personal?


In truth the only charity Valentines I like are the ones that work as a personal version of what has latterly been called rage fundraising – combined gift/donations that appeal to the lovelorn or scorned. Every year Bronx Zoo offer a great deal for revenge-hungry Valentine’s Day lovers. (Keen to take advantage? Try Bronx Zoo’s Name a Roach. BUT act today… they are nearly sold out.


Cockroaches are nearly sold out on Bronx Zoo's Valentine's Day campaign page.

Cockroaches are very popular, for the roach in your life.


For a small price, you can adopt a hissing cockroach in the name of a current or soon-to-be ex. (The zoo is clear this is not just a novel but also a satisfying way to dump someone.)


San Francisco Zoo's adopt a cockroach or scorpion for Valentine's Day

For when adopting a cockroach isn’t enough for Valentine’s Day, try a scorpion.


Last year their sister zoo in San Francisco didn’t step away from engaging post-romance prose worthy of the best Hallmark card on their website. ‘Fallen prey to love’s cruel sting? Consider adopting the giant hairy scorpion, the largest in North America, for an unsuspecting victim,’ the scorpion’s adoption page states. Combining empathy and education, it goes on to say: ‘Much like your low-life ex, they are usually found in and around low-elevation valleys, where they dig elaborate burrows or “caves.”’

Theirs were not cheap and cheerful offerings. Prices ranged from $25 to $1,000 – with all donations benefiting the Zoo. Sadly, even the highest level option didn’t include a real creature. Instead you got an adoption certificate and either, a stuffed-toy scorpion or a heart-shaped box filled with plastic cockroaches. Sounds like a perfect night in. And why not add a bottle of chilled Schedenfreude for yourself as you click ‘buy?’ This year, sadly, they have gone more old school adding slightly cuter offerings of monkeys, tigers, penguins.

If it’s not revenge you’re after and you simply want put your broken heart to good use, then I recommend your local charity shop as a place to offload unloved or unwanted gifts that remind you of your once true love.


Donate your cheating ex's clothings to GoodWill

Donate your cheating ex’s clothing to Goodwill. A campaign by RSE.


If you donate to US thrift – aka charity – shops you can even get some benefits. Your ex’s items will get you a rather fetching sticker to wear, a receipt, and a tax write-off: a tax- efficient a win-win revenge. (Well, except for the ex and the revenue service maybe.)


I donated my ex's stuff sticker - Valentine's Day

Sticker to prove you donated your ex’s stuff to charity. Photo: Goodwill Manasota Facebook Page


The campaign this year hopes to build on last year’s success of the “Donate your Heartbreak” website. Donations made to that campaign includes a man’s Tiffany Ring sold for $139; a pearl necklace with a silver and garnet heart pendant for $125; and a pair of vintage Chanel earrings for $125.

Thinking there’s a gap in the market for one of our more adventurous charities here. This could be the next big thing you’re always looking for. Until then roll on February 15th!


Bernard Ross is Director of The Management Centre (=mc), a leading training and consultancy organization working to transform the performance of value-driven organisations worldwide.

His areas of expertise are strategic thinking, change leadership, innovation and organizational transformation. He works with senior teams and boards developing strategic capacity. He also acts as a personal coach to a number of CEOs of large NGOs and INGOs.

He has worked for over 20 years with non-profit organizations helping them transform their performance. His customers include most of the major UK charities and many leading INGOs – ranging from Oxfam to UNICEF and from WHO to Amnesty International.



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