Fundraising news, ideas and inspiration for professional charity fundraisers

Charities’ digital advent calendars 2016

Charities’ digital advent calendars 2016

Why do so many charities publish advent calendars? Is it just part of content marketing and giving supporters and others a reason to return to the charity’s website every day for 24 days?

As Advent gets underway Madeleine Sugden has found charity advent calendars that have these functions but also several more, including thanking supporters and celebrating success and donors.


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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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