Pennies handles a digital top-up donation “every three seconds”

Howard Lake | 8 September 2016 | News

Pennies used for giving a top-up donation on a mobile phone
Topping up for charity.

Pennies, the “digital charity box” that lets customers top-up their payment at retailers to donate to charity, is now handling on average a donation every three seconds.

The system makes it possible for individuals to give anonymously on an ad hoc basis when paying by card.

Participating retailers

Pennies Autumn 2016 event. Photo: George Blonsky
New retailers announced at Pennies Autumn 2016 event. Photo: George Blonsky.


Retailers such as Domino’s Pizza, Topps Tiles, Screwfix, Rontec and The Entertainer already use Pennies to raise money for charities.

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This week Pennies announced that Dixons Carphone, Boots Opticians and Virgin Holidays are joining them in offering the service to their customers.

In the last five and a half years Pennies has helped raise over £7.5 million for UK charities, with consumers donating in-store, online and in apps over 32 million times.

Alison Hutchinson CBE, CEO of Pennies. Photo: George Blonsky
Alison Hutchinson CBE, CEO of Pennies. Photo: George Blonsky


Alison Hutchinson CBE, CEO of Pennies said:

“Pennies makes it possible – and simple – to give our digital small change a big purpose at the touch of a button and because we don’t keep personal data there is a guarantee of no follow up”.

Katie Bickerstaffe, UK & Ireland Chief Executive, Dixons Carphone added:

“Pennies is a natural fit for us, enabling us to raise funds digitally through our customers for our charity partner, The Mix, which is the UK’s largest multi-channel youth service, supporting the physical and mental wellbeing of young people under 25, whatever their issue, through the technology of their choice.”

WATCH: Giving small change a big purpose with Pennies