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Pennies handles a digital top-up donation “every three seconds”

Pennies handles a digital top-up donation “every three seconds”

Pennies, the “digital charity box” that lets customers top-up their payment at retailers to donate to charity, is now handling on average a donation every three seconds.

The system makes it possible for individuals to give anonymously on an ad hoc basis when paying by card.

Participating retailers

Pennies Autumn 2016 event. Photo: George Blonsky

New retailers announced at Pennies Autumn 2016 event. Photo: George Blonsky.

Retailers such as Domino’s Pizza, Topps Tiles, Screwfix, Rontec and The Entertainer already use Pennies to raise money for charities.

This week Pennies announced that Dixons Carphone, Boots Opticians and Virgin Holidays are joining them in offering the service to their customers.

In the last five and a half years Pennies has helped raise over £7.5 million for UK charities, with consumers donating in-store, online and in apps over 32 million times.

Alison Hutchinson CBE, CEO of Pennies. Photo: George Blonsky

Alison Hutchinson CBE, CEO of Pennies. Photo: George Blonsky

Alison Hutchinson CBE, CEO of Pennies said:

“Pennies makes it possible – and simple – to give our digital small change a big purpose at the touch of a button and because we don’t keep personal data there is a guarantee of no follow up”.

Katie Bickerstaffe, UK & Ireland Chief Executive, Dixons Carphone added:

“Pennies is a natural fit for us, enabling us to raise funds digitally through our customers for our charity partner, The Mix, which is the UK’s largest multi-channel youth service, supporting the physical and mental wellbeing of young people under 25, whatever their issue, through the technology of their choice.”

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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