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The Entertainer hits £1m mark with Pennies partnership

The Entertainer hits £1m mark with Pennies partnership

Toy retailer The Entertainer has reached the £1m milestone through its partnership with digital charity box, Pennies.

The Entertainer has been working with Pennies since August 2011, with the money raised during this time helping eight different children’s hospital charities, including Great Ormond Street Hospital Children’s Charity, Bristol Children’s Hospital charity Wallace & Gromit’s Grand Appeal, and Noah’s Ark Children Hospital Charity in Wales.

The partnership raised £100,000 in its first six months. Prior to this, the toy retailer’s stores were raising around £2,000 a year via traditional charity collection boxes for four regional children’s hospital charities. Last year, The Entertainer announced that it had raised £100,000 for Wallace & Gromit’s Grand Appeal alone through Pennies.

Gary Grant, managing director and founder of The Entertainer, said:

“£1million is an amazing achievement.  The introduction of Pennies to our stores has been a fantastic way to collect for so many worthy causes. Without the continuous generosity of our customers, The Entertainer wouldn’t have achieved this charitable milestone which undoubtedly will have a significant impact on our local children’s hospitals.”

Alison Hutchinson, Pennies CEO, added:

“The Entertainer was Pennies’ first in-store retailer to embrace the micro-donations movement. It was clear from day one customers felt good about giving – and this huge £1m milestone shows what a difference these pennies can make over four short years.”

The Pennies Foundation launched in 2010. The Pennies digital charity box enables customers to donate a few pence to charity at the point of sale when paying by card in-store, online or in-app. Overall, more than 22 million customer micro-donations have been made across 50 retailers with Pennies to date.


Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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