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Pennies now accepting in-app donations with Apple Pay

shopping with apple pay
Pennies now accepting in-app donations with Apple Pay

Pennies has become an -verified charity and can now accept in-app donations with Pay, it has announced.

The move gives customers the opportunity to donate using the Pennies digital charity box and Apple Pay for the first time, with Apple Pay working with iPhone SE, iPhone 6 and later, and Apple Watch. In addition, Pennies is also now offering a new contactless Pennies solution, supported by Worldpay, which is currently available in The Entertainer toyshop.

Alison Hutchinson CBE, CEO of Pennies said:

“We’re thrilled to be able to expand the micro-donation movement across the UK via retailers’ apps and Apple Pay, and to support many more causes and communities as a result. This announcement changes the pace of feel-good giving in the UK, meaning millions more customers could give their small change a big purpose through retailers like Domino’s.”

Simon Wallis, Chief Operating Officer at Domino’s, which was first to go live with Pennies said:

“As a company dedicated to digital innovation, we’re excited to offer our customers the opportunity to make a difference with their small change through In-App donations with Pennies. Since partnering with Pennies at their launch in 2010, our pizza fans have already donated millions to charity, including over £1.2M for Teenage Cancer Trust, and this is another Pennies first we’re extremely proud of.”

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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