The move gives customers the opportunity to donate using the Pennies digital charity box and Apple Pay for the first time, with Apple Pay working with iPhone SE, iPhone 6 and later, and Apple Watch. In addition, Pennies is also now offering a new contactless Pennies solution, supported by Worldpay, which is currently available in The Entertainer toyshop.
Alison Hutchinson CBE, CEO of Pennies said:
“We’re thrilled to be able to expand the micro-donation movement across the UK via retailers’ apps and Apple Pay, and to support many more causes and communities as a result. This announcement changes the pace of feel-good giving in the UK, meaning millions more customers could give their small change a big purpose through retailers like Domino’s.”
Simon Wallis, Chief Operating Officer at Domino’s, which was first to go live with Pennies said:
“As a company dedicated to digital innovation, we’re excited to offer our customers the opportunity to make a difference with their small change through In-App donations with Pennies. Since partnering with Pennies at their launch in 2010, our pizza fans have already donated millions to charity, including over £1.2M for Teenage Cancer Trust, and this is another Pennies first we’re extremely proud of.”
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