Cats Protection to create mass participation event in 2017
Howard Lake | 30 August 2016 | News
Feline welfare charity Cats Protection is to run a new mass participation event in 2017. It has appointed GOOD Agency to help devise and launch the event.
GOOD Agency has been tasked with creating an event that will attract a new cat loving audience as well as current Cats Protection supporters.
Andy Powell, Associate Creative Director at GOOD Agency said:
“As an agency filled with cat lovers, we’re purring with delight at this win. We have great experience working in the crowded events marketplace and can’t wait to create the cream of the crop for Cats Protection.”
GOOD Agency won the business after a competitive pitch against London and Brighton-based agencies.
Cats Protection helps around 200,000 cats each year through its national network of over 250 volunteer-run branches and 32 centres.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.