BBC Children in Need is this year using ESiT’s thankQ CRM solution to handle its fundraising and marketing activities, as it aims to beat its record fundraising total last year of £39 million.
Anna Bennett, Director of Finance and Operations at BBC Children in Need said: “We were looking for a proven partner, as we had some very tight deadlines to meet.”
ESiT was able to implement the system within two month of the initial proposal. It also provided other support in cleaning and enhancing fundraising data imported from two different sources.
Kevin Weaver, ESiT’s Project Director said: “Having already worked with Comic Relief, we fully appreciate the work and commitment that goes into delivering a national telethon event and we are equally committed to providing BBC Children in Need with the level of expertise and support needed to ensure the project continues to run smoothly to the given deadlines.”
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