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Selfie campaign to raise funds for sight loss prevention

Selfie campaign to raise funds for sight loss prevention

Vision Direct and Fight for Sight have launched a summer campaign aimed at raising awareness of the effects of UV rays on sight and funds for research into sight loss prevention.

The #ThinkUV asks people to post a -style photo of themselves wearing their sunglasses to Instagram, Twitter and Facebook using the hashtag.

Vision Direct has pledged to donate £3 to Fight for Sight for every customer that takes part in the #ThinkUV challenge from 1st August until 16th September 2016. For the duration of the campaign £3 from every pair of sunglasses Vision Direct sells will also be donated to the charity. Participants also have the chance to win a £300 Amazon voucher and a free pair of sunglasses from Vision Direct.


People also have the option of donating by texting THUV16 £3 to 70070, or of giving to £10 at a time by altering the donation amount.

Ashley Mealor, director of marketing at Vision Direct, said:

“Sight is the sense people are most afraid of losing and through supporting charities like Fight for Sight we can help to fund new treatments to restore vision.”


Vision Direct Fight for Sight

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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