Vision Direct and Fight for Sight have launched a summer campaign aimed at raising awareness of the effects of UV rays on sight and funds for research into sight loss prevention.
The #ThinkUV asks people to post a selfie-style photo of themselves wearing their sunglasses to Instagram, Twitter and Facebook using the hashtag.
Vision Direct has pledged to donate £3 to Fight for Sight for every customer that takes part in the #ThinkUV challenge from 1st August until 16th September 2016. For the duration of the campaign £3 from every pair of sunglasses Vision Direct sells will also be donated to the charity. Participants also have the chance to win a £300 Amazon voucher and a free pair of sunglasses from Vision Direct.
— Vision Direct (@Visiondirect_UK) August 3, 2016
People also have the option of donating by texting THUV16 £3 to 70070, or of giving to £10 at a time by altering the donation amount.
Ashley Mealor, director of marketing at Vision Direct, said:
“Sight is the sense people are most afraid of losing and through supporting charities like Fight for Sight we can help to fund new treatments to restore vision.”
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