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Will the Selfie be upstaged by the UnSelfie?

Will the Selfie be upstaged by the UnSelfie?

This month we learned that the word ‘Selfie’ had been named by Oxford Dictionaries as “the word of 2013“.

Appropriately that rather self-regarding notion has been hijacked by the global GivingTuesday campaign to promote charitable giving. People are now being encouraged to share an ‘Unselfie’ image with details of how they are supporting their favourite charity and how other people can join them in doing so.

To join in, Giving Tuesday encourages people to:

“Take a pic, tag it #unselfie and #givingtuesday and upload to your Instagram, Twitter or Facebook from now till December 4”.

Here are just some of those joining in this campaign.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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