Why your supporters are wealthier than you expect. Course details.

Report shows match-funding encourages public donations

More people are likely to donate to charity and give more money if they know their donation will be match-funded, according to a report co-commissioned by The Big Give, RBS and Charities Trust.
The research reveals that donors give 2.5 times more to charity on average when they know their donations will be match-funded. The average value of a matched donation was £333 compared with only £132 for those that were un-matched.
In addition, the research shows that:

The report also identifies a growth in the number of leading companies in the UK that are now offering match-funding to their employees, who donate money via payroll giving schemes or through fundraising activities.
Alex Day, director of the Big Give, said:

“In a time where fundraising is under increasing scrutiny, it is vital for funders and charities to work together to find innovative ways to encourage donations from the public. The research shows that match-funding is a fantastic way to not just incentivise donations but to truly create a situation where the sum is greater than the parts.”

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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