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The Summer Give match-funding campaign gets underway for London school children

The Summer Give match-funding campaign gets underway for London school children

Starting today, the Summer Give campaign will run for five days to raise funds for charities working with vulnerable London school children during school holidays.

The match-funding campaign is being run in partnership with The Big Give, which has run a series of match-funding schemes including the Christmas Challenge, which last year raised £11.2 million within a week for 367 charities.

International Children’s Day

The campaign opened today at midday to coincide with International Children’s Day.

The campaign video (below) is being played on The Community Channel four or five times each day this week:

In London, one in four children grows up in poverty. For the most vulnerable of these children, the summer holidays can often be a very lonely time lacking in stimulation and, in some cases, a proper meal.

The charities taking part in the Childhood Trust Summer Give are all providing programmes which will provide disadvantaged children across the capital with some stability over the summer holidays.

The Childhood Trust

The match funding is being provided by The Childhood Trust.

Lisa Gagliani MBE, CEO of the Trust said:

“We believe every child in London deserves the possibility of a happy, safe childhood. Our experience is that children from London who are living in poverty face increasingly difficult circumstances outside of school – where safety nets such as free school meals and after school clubs are not running.”

Projects involved range in scale and scope from £4,000 to £80,000 funding targets, and cover the whole of London.

 

Donations can be doubled during The Summer Give from 1 to 5 June 2015.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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