Starting today, the Summer Give campaign will run for five days to raise funds for charities working with vulnerable London school children during school holidays.
The match-funding campaign is being run in partnership with The Big Give, which has run a series of match-funding schemes including the Christmas Challenge, which last year raised £11.2 million within a week for 367 charities.
International Children’s Day
The campaign opened today at midday to coincide with International Children’s Day.
The campaign video (below) is being played on The Community Channel four or five times each day this week:
In London, one in four children grows up in poverty. For the most vulnerable of these children, the summer holidays can often be a very lonely time lacking in stimulation and, in some cases, a proper meal.
The charities taking part in the Childhood Trust Summer Give are all providing programmes which will provide disadvantaged children across the capital with some stability over the summer holidays.
The Childhood Trust
The match funding is being provided by The Childhood Trust.
Lisa Gagliani MBE, CEO of the Trust said:
“We believe every child in London deserves the possibility of a happy, safe childhood. Our experience is that children from London who are living in poverty face increasingly difficult circumstances outside of school – where safety nets such as free school meals and after school clubs are not running.”
Projects involved range in scale and scope from £4,000 to £80,000 funding targets, and cover the whole of London.
Donations can be doubled during The Summer Give from 1 to 5 June 2015.
Get free email updates
Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]