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Summer Give match-funding campaign raises £527k for vulnerable children in London

Summer Give match-funding campaign raises £527k for vulnerable children in London

The first Summer Give campaign by children’s charities has raised £527,627 in just five days. The match-funding campaign took place on The Big Give, which has run a match-funding Christmas campaign for various charities for several years.

The focus of the Summer Give campaign, a partnership between The Big Give and The Childhood Trust, was to raise money for charities which work with the capitals most disadvantaged children over the school holidays, when vital safety nets such as free school meals and after school clubs disappear. Following a selection process, 18 charities took part in the campaign.

£100,000 raised in first 10 minutes

Over £100,000 was raised in the first 10 minutes of the campaign and 13 out of 18 charities reached their funding target by the end of the week.

Online donations were matched by a mix of funding from The Childhood Trust and pledges from the charities’ own major donors.

Lisa Gagliani, Chief Executive of The Childhood Trust said:

“The Childhood Trust are thrilled with the success of the first ever Summer Give. We wanted to test a very specific donor proposition aimed at raising awareness of child poverty vulnerability heightened during school holidays. The public have responded very warmly and generously; the charities themselves stepped up to provide project based solutions to spec and we were delighted to channel our resources to incentivising matched online giving. We will certainly look to scale the Summer Give up in 2016.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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