The Grand Appeal launches Wrong Trousers Day 2016
Melanie May | 7 June 2016 | News
The Grand Appeal’s Wrong Trousers Day takes place on Friday 24th June, asking schools, offices, groups and individuals from the South West of England to wear their own “wrong trousers” to raise money for the Bristol Children’s Hospital charity.
People are asked to pay £1 to abandon their dress codes for the day and wear their own outfits. The launch of this year’s event saw Nick Park, Peter Lord and Dave Sproxton from Aardman Animations pose in “the wrong trousers”, along with members of the University of Bristol medics rugby team, officers from the Avon and Somerset Mounted Police and students at Bristol Tae-Kwon-Do Academy.
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The first Wrong Trousers Day took place in 1997 and has since raised more than £1.5 million for the charity. This year’s event is sponsored by Nutricia Advanced Medical Nutrition for the sixth year running. With this the charity’s 21st anniversary year, The Grand Appeal is hoping the event will be one of its biggest fundraising events this year.
The charity has also made a short film to help inspire people to take part:
Editor’s note: the video previously embedded here (https://www.youtube.com/watch?v=-Qr_T7lHgMg) is no longer available.
Nicola Masters, director, The Grand Appeal, said:
“We hope to see thousands of people taking the opportunity to dig out their very best wrong trousers for the day. Whatever you wear, make it right to look wrong and help us raise even more vital funds to transform the lives of critically-ill children at Bristol Children’s Hospital.
Participants can download a fundraising pack from www.wrongtrousersday.org.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.